Eat Your Mouth Off
x Jhope Campaign

Eat Your Mouth Off

Branding and Social Media

Art Director + Designer

Individial

Your mornings are just getting more exciting as Jhope of BTS and Eat Your Mouth Off are collaborating for a limited edition cereal this Summer!
As Eat Your Mouth Off is slowly making its mark in the cereal industry, they needed another boost for their Gen Z friendly image. Jhope was a perfect candidate.
With both brands appealing to the Zillenial crowd, having a distinct style that blows off the image of tradition, and a drive for change; this campaign is surely one for cereal history.

Process Work

The unique selling point I went with for the branding of the cereal was "A unique breakfast for a unique you", in order to give highlight how different it is from its fellow cereal brands with their 100% plant-based ingredients. But because we are dealing with generation z, who are more concerned with individuality and the meta, the need to relate to their interests is crucial.

A recent celebrity that caught the news in Lollapalooza 2022 was an artist named Jhope, who garnered fame for his performance in the event while also being a member of the biggest boygroup as of now, BTS. His branding and Eat Your Mouth Off were so similar which is why I decided to choose him as a featured celebrity collaboration.

Eat Your Mouth Offx Jhope Campaign