The unique selling point I went with for the branding of the cereal was "A unique breakfast for a unique you", in order to give highlight how different it is from its fellow cereal brands with their 100% plant-based ingredients. But because we are dealing with generation z, who are more concerned with individuality and the meta, the need to relate to their interests is crucial.
A recent celebrity that caught the news in Lollapalooza 2022 was an artist named Jhope, who garnered fame for his performance in the event while also being a member of the biggest boygroup as of now, BTS. His branding and Eat Your Mouth Off were so similar which is why I decided to choose him as a featured celebrity collaboration.
