Ripley’s Aquarium and every other museum that they own usually market to children, so I wanted to emulate that approach as well. Combine that idea with my chosen feature:diverse galleries with different kinds of sea creatures, I decided to highlight the connection kids have with the spectacles before them. The best approach that I came up with was to use mascots/characters that serve as a medium for relatability. If we were to market to kids with shorter attention spans, then making them care about these ‘characters’ might help retain the advertisement to their memory.
