Tin x Girl Skateboard

Humber College

Digital Mockup

Art Director + Designer

Individial

This project aims to create our own skateboard designs using Adobe Illustrator. This was done to evaluate our skill in using the software and utilizing mockups. For this project, I chose to partner with the brand, Girl Skateboard.

Girl Skateboard was founded in August 1993 by Rick Howard, Mike Carroll, Megan Baltimore, Spike Jonze (Boardary, 2024). Girl Skateboard is known to market itself to be the usual go-to for those who want to try skateboarding for the first time. It is beginner friendly and offers unique designs, some of which are from collaborations with artists.

Solution

The brand is very experimental with their designs and often opting for modern/contemporary art for their boards (excluding the collaboration with Sanrio), so the most reasonable direction will be going for a modern design as well. However, with the origins of the brand name, I believe they can benefit from designs that focus on the feminine audiences; as they have only done masculine-leaning designs so far.

Inspired by popular media in the early 2000s, I was opting to go for a Powerpuff Girls x Girl Skateboard collaboration but opted to do my own original characters since this is a collaboration that I hope to achieve in the future. The theme for the skateboard is Halloween as I aim to have this to be released as a limited collection for the brand.


Process Work