YouNiche is a creative lifestyle magazine focusing on the latest craze amongst the new generation. It highlights young and diverse talent emerging in the arts, music, fashion, and literature scene while also honouring figures who helped pave the way to the youth culture as we know of it today. It celebrates the colourful, creative, diverse, funny, and wild aspects of youth culture around the world. The magazine will incorporate these aspects by delivering a wild, DIY, and colourful feel balanced with a minimalistic layout.
