YouNiche

Freelance

Editorial

Art Director + Designer

Individial

YouNiche is a creative lifestyle magazine focusing on the latest craze amongst the new generation. It highlights young and diverse talent emerging in the arts, music, fashion, and literature scene while also honouring figures who helped pave the way to the youth culture as we know of it today. It celebrates the colourful, creative, diverse, funny, and wild aspects of youth culture around the world. The magazine will incorporate these aspects by delivering a wild, DIY, and colourful feel balanced with a minimalistic layout.

Process Work

YouNiche was an idea I had as reminisced the old magazines I used to own as a kid. Three adjectives came from this ideation: bold, colourful, and 'pop-y'. If you are going to appeal to a demographic whose attention spans are not as long as their older contemporaries, it it necessary for the visuals to be pleasing. Thus, I chose to use high contrasting colours and sizes for the text while decorating each page with interesting shapes; just enough not to make it 'too professional'. The arrangement of texts do not really follow a strict grid because I wanted to give the magazine a DIY feel, almost like a scrapbook done by an art student when planning their next masterpiece.